During ABC’s broadcast of the Florida-Florida State game, the announcing team revealed that the University of Florida doctors didn’t invent Gatorade. That the sports drink was invented by rival Florida State, three years prior in 1962, and it was called “Seminole Firewater.”    Read More

News broke last night that Notre Dame head coach Charlie Weis would reportedly be back for another season with the Fighting Irish. If it’s true, it didn’t come as a surprise to us—or our readers, for that matter.    Read More

Yesterday, we revealed that it was a 14-year-old track star named Chris Vennum that was the first athlete to appear on Sports Illustrated in Nikes. We put out an APB in an effort to find Vennum.    Read More

Last week, Cleveland Cavaliers star LeBron James came to New York and freely talked about being a free agent in 2010. The way James talked about New York offended some, including basketball Hall of Famer and TNT personality Charles Barkley.   Read More

When a player gets traded or gets in trouble, sporting goods retailers are among the most nervous. If the player is very popular and never plays for the team again, it's a disaster from an inventory standpoint. Retailers have to slash prices to somehow get rid of the useless jerseys.    Read More

The NFL reports that sales on its NFLShop.com were also a record high for Black Friday and the site's third highest grossing day ever. The top four best selling items since Thanksgiving all involved New York: Favre jerseys were No. 1 and No. 2.   Read More

Kobe Bryant and the Los Angeles Lakers rise again, Brett Favre stays in the game, the Olympic Committee makes a stunning move and more pro sports teams than ever go up for sale.   Read More

When you look at the attendance for these second-tier bowls, you are going to see one thing that's going to be interesting. While you'll still be able to correlate size of fan base to butts in the seats, you'll notice that the bowls that will do better will be the bowls in which at least one of the teams is within a 12-hour drive.   Read More

While I was away on vacation, my producer Tom Rotunno wrote about Anthony Davis and how much he loves Nike. Although Davis said he was the first college and pro athlete to be featured on the cover of Sports Illustrated in Nikes and that he still had a relationship with Nike, the shoe company told us that he was no longer contractually affiliated with them.    Read More

Listen up, sports marketers. There's no point in hiring a woman athlete to endorse your product and then put so much makeup on them, we don't even know who they are anymore. Case in point, Citizen Watch and Tag Heuer with their endorsers golfer Paula Creamer and tennis star Maria Sharapova.    Read More