There's been plenty of reaction to the LPGA's English mandate that I wrote about yesterday. Here are some of the comments I received from my readers...   Read More

General Mills announced today that gold medal gymnast Nastia Liukin and gold medal decathlete Bryan Clay will grace its famous Wheaties boxes in a couple of weeks. It is the "Breakfast of Champions," of course, but who is eating it these days? To be honest, the only reason why I ever bought a Wheaties box is as a collector's item...   Read More

Venus Williams played her first round U.S. Open match under the lights Tuesday night, wearing a new style dress from her Steve & Barry's "Eleven" line. Last year, Williams' move to take a deal with the innovative low-cost retailer got a lot of attention.   Read More

Fresh off a great Olympics, companies are hoping to latch onto the fever by booking athletes for speeches. Evan Morgenstein of PMG Sports, who represents swimmers Dara Torres and Jason Lezak among others, says business has been brisk. See the numbers for yourself.   Read More

I'm sure you've heard by now that the LPGA is requiring players to be proficient in English by next year or risk losing their tour status. The move has been called "unsportsmanlike," "un-American" and even racist, but the question that hasn't really been answered is: exactly how good is it for business?   Read More

With the Olympics now over, sports marketers are now going to start figuring out what athletes they should attach their brands to. So here's my top 25 Beijing Olympians in terms of their marketability, in order of how they'll be coveted by the corporate world.   Read More

Don't expect any Olympic athletes to cash in on their fame with a new endorsement deal from a non-Olympic sponsor until next Thursday. That's because, according to a new rule unilaterally imposed on the athletes by the International Olympic Committee, the Olympic Games period actually is defined as taking place from Aug. 1 to Aug. 27.    Read More

I talked to Nike's brand president Charlie Denson about Nike's participation in the Beijing Olympics and how it's fared in sponsoring the likes of basketball player Kobe Bryant and hurdler Liu Xiang.    Read More

On Wednesday, I wrote that Usain Bolt could be the most marketable sports name ever, but I enlisted your help to try to seek out others. Here are the Top 10 submissions.    Read More

Since there is plenty of sports business going on here in Beijing, I've tried to keep the cultural posts to a minimum, but before I leave here I have to tell you one major thing: Domino's delivery here is 30 minutes or less -- guaranteed.    Read More